The combination of information, education and contact with members of the stigmatised group (in our case individuals with lived experience of mental illness) proves to be a promising anti-stigma strategy.

• We use the settings approach—in school, vocational training, higher education and sports. It is our aim to change settings as well as individual behaviour.
• We develop and offer prevention programmes for students, teachers and school management staff, for stakeholders from the fields of health, care, youth welfare and education, for students and staff in higher education institutions, and also for trainees and professional trainers.
• We easily verbalise taboo topics, we open doors and encourage participants and institutions to continue to create a needs-oriented environment.
• In accordance with the participatory approach, we always work with teams consisting of both a professionally and a personally qualified expert. The professional experts come from the fields of prevention, health promotion and psychosocial care. The personal experts have experienced and recovered from mental crises.
• We work in accordance with the basic principles of mental health literacy (MHL) and promote help-seeking behaviour at various levels: we support young individuals and certain professional groups like teachers, school social workers and professionals working in child and youth welfare services.